50" Samsung UN50CU7000FXZC Crystal UHD 4K Smart TV

PurColour

Fine-tuned colour for vibrant, lifelike picture

Purcolour makes watching films feel almost like you're there. It enables the TV to express a huge range of colours for optimal picture performance and an immersive viewing experience.

Smart Hub

Discover your favourite content in one place

Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love.

* You will need a Samsung Account to access our network-based smart services. ** If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

SmartThings

Your home butler

Relax and let SmartThings seamlessly connect to, monitor and control all your smart devices to intuitively control your home via a built-in hub.

* You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Contrast Enhancer

Enhanced sense of depth and colour

Contrast Enhancer ensures that every image appears more natural and is incredibly detailed. This innovative picture technology analyzes regions of each image and dynamically adjusts the contrast, resulting in an enhanced sense of depth and colour.

HDR

See the details in every scene

High Dynamic Range increases the range of light levels on your TV so you can enjoy an enormous spectrum of colours and all the visual details in even the darkest scenes.

Boundless Screen

More screen, less bezel

A sleek and elegant design that draws you into the picture. Crafted with an effortless minimalistic style from every angle and a boundless design that sets new standards, you will see our most immersive cinematic-like experience yet.

Adaptive Sound

Sound fine-tuned to your content

Adaptive sound has audio scenic intelligence that optimizes sound based on real time scene analysis by content type.

Samsung TV Plus

Free TV Content

All the entertainment you want at zero cost. Choose from 95+ free live TV channels.

* Channels may vary by country and are subject to change without notification.** Supported Samsung devices may vary by country.*** Requires Samsung account. **** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Samsung Health

Home is where the health is

New eco on TV that comes with better lives. Master your exercise with camera-powered coaching, keep track of your daily stats synced from Samsung Health application and access content from leading fitness and mindfulness industry partners, all in one place.

* Smart Trainer support devices may vary by country. ** Partners and content may vary by region.*** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Requires Samsung account.

Work and learn from home

Discover more of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV.

* Compatible with certain PC and mobile devices.** Easy Connection application is available on PCs running the Windows 10 OS.*** Samsung DeX is supported on selected Galaxy, Note, and Tab devices.**** Most functions of Workspace can be used by connecting the keyboard and mouse to the TV.***** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Google Meet

Make video calls on the big screen

Connect your video call applications to your screen and spend time with your loved ones on the big screen.

* Additional compatible Samsung SlimFit cam, Logitech webcam or mobile camera required. Sold separately.** Call recipients must also install the Google Duo app.*** Service may be changed/stopped without prior notice.**** Google is a trademark of Google LLC. ***** You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Gaming Hub

Where gaming comes together

Save time and speed up the game selection process with Gaming Hub that grants access to your favourite cloud & console games as well as standalone apps.

* Supported features and games can vary by countries and models. ** A controller maybe required depending on the specific game you are playing on the Gaming Hub. *** You may need to download apps depending on the game or service. **** Internet connection, additional gaming service subscription maybe required. ***** Content services are subject to change without notifications.****** Requires Samsung account. UI is subject to change without prior notice. ******* You will need a Samsung Account to access our network-based smart services. If you choose not to log-in, you will only get connection to terrestrial TV (applicable to devices with tuners only) and external devices, e.g. via HDMI.

Motion Xcelerator

Smooth motion for a clear picture

Experience clear picture and performance. Motion Xcelerator automatically estimates and compensates frames for the source of contents.

Samsung Knox

Your privacy. Secured. On Samsung TVs

Feel at ease with a multi-layered security solution shielding your data, such as pin codes and passwords. Even Home IoT devices connected to your TV are secured. Regular updates further protect your TV from harmful attacks.

Samsung TV Plus

The best of TV. All for free.

All the entertainment you want at zero cost. Choose from numerous live TV channel spanning multiple genres like news, entertainment, sports, and more.